Cahn, “Direct Sales and Direct Faith”

November 10, 2011

Cahn, Peter S. 2011. Direct Sales and Direct Faith in Latin America. New York: Palgrave MacMillan.

Publisher’s Description: Since 1990, direct sales have attracted over two million recruits in Mexico and are characterized by a belief in the power of positive thinking. Through an ethnographic portrait, Peter S. Cahn demonstrates that the quasi-religious commission of self-empowerment—more than any economic commission— accounts for the explosive growth of commission-based sales in the developing world. This book offers an in-depth exploration of the intersection of the spiritual and the economic, to reveal the ways in which people of faith blur the line between sacred and secular.

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