Hexham, “Incarnating a rhetoric of identity”

September 26, 2013

Hexham, Jeremy.  2013.  Incarnating a rhetoric of identity: Pat Robertson and the 700 Club.  Communicatio: South African Journal for Communication Theory and Research 39(3): 305-318.

Abstract: The article analyses the American ‘Christian’ television talk show, the 700 Club, created by Pat Robertson. It suggests that Robertson has developed a sophisticated form of programming based on the creation of a participatory identity between the viewer, programme hosts and interviewees. This is based on the skilful combination of rhetoric and myths, understood in terms of narrative paradigms, supported by the active involvement of worldwide church-based support networks.

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